Sunday, September 7, 2008

The lure of email signatures

Tempting though it is to make a snazzy email signature with your company logo, there are a few good reasons for thinking twice about doing so.

First, because of 1) the necessary small size of a logo in a signature and 2) the computer monitor's general screen limitation of 72 or 96 dpi, the logo image may not appear as crisp as you'd like.

Second, many people do not see images in their emails -- either intentionally (for spam prevention or faster loading) or not. So instead of your logo, they'll see a box with a small red "x" in the corner.

A simple text alternative can work well:
Molly
- - - - - - - - - - -
Molly Martin
FirstandUnion.com

98 Union St., Suite 307
Seattle, WA 98101
206-xxx-xxxx

(or)

R O B I N A V N I
.........
lifestyle topics & trends
206.xxx.xxxx
robinavni.com

However, if you'd still like to proceed with your logo in an email signature, there's a nice discussion here.

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